Digital Sport 2026
Lucky Fan Index
Insight
Fans of sporting teams will convince themselves that their own personal luck with have an impact on the fortunes of the club they support.
Idea
Use match data to calculate exactly how much luck each individual fan brought to the game, then reward them for it.
Execution
An algorithm cross-references over 200 match metrics against a fan's attendance to generate a personal "luck score" out of 100, with top scorers earning VIP upgrades and even the unluckiest fans getting shop discounts.
Notes
If you can turn data, especially compliance data into something that engages fans with a bigger story then you've done very well. Love this idea, really interesting twist that's turns something a bit icky to something really fun for supporters.