Love Has No Labels

Insight

We put up so many barriers around who has the right to be loved, but deep down we're all the same.

Idea

Show that inside we're all the same by using an X-Ray machine to prove that underneath it all we're just human.

Execution

An activation that shows an X-Ray machine of two people that are seemingly the same showing love, revealing them to actually be quite different when they step out from behind the screen.

Notes

Cute idea. Was well received at the time and probably a bit more profound back then.