Film
Automotive
2013
Look Who’s Driving
Directed by Megaforce
Insight
Never in a million years would you let your child drive a truck.
Idea
Prove the toughness of Volvo's trucks by putting a child behind the wheel.
Execution
A film that shows a real girl controlling a Volvo truck through a rigorous obsticle course.
Notes
Love this, another great Volvo piece. Love that they set the child up to fail, creates a nice unexpected twist.