Lil Sugar

Insight

Sugar goes by many names, which is dangerous for those who aren't nutritionally literate as they're at risk of health problems.

Idea

A rap that makess nutrition literacy fun and turns kids into experts on sugar.

Execution

The song, co-written and performed by rap icon Darryl DMC McDaniels from Run-DMC, exposed many of Lil Sugar's disguises and drove viewers to download the Lil Sugar app on their phones after watching the video.

Notes

Really nice craft not only in the animation part, but also in the music.