Like My Addiction

Insight

Because alcohol is so ingrained in our culture, It’s easy to miss the alcoholism of someone close.

Idea

Create an influencer that at first seems happy and healthy, but reveals herself to be an alcoholic to prove how subtle the signs can be.

Execution

A fake influencer account which shows a woman sutbly drinking alcohol in every post, revealed at the end to be an elaborate stunt.

Notes

Brilliant use of social media. Takes a lot of smarts to create a fake account that people actually follow.