Like A Girl

Insight

We have this toxic idea of what it means to be a girl, but we're not born with this steretype in our heads, It’s something that girls learn around the time they hit puberty which shatters their self belief.

Idea

Prove that young girls don't have negative preconceptions about themsevles by getting a series of people of all ages to act like a girl on camera.

Execution

An film that shows a series of people being asked to "...like a girl", to expose the nasty reality behind this phrase.

Notes

All time ad. There's not much you can say that isn't blatently there for all to see. I love that they use women as well to show that this is a societal issue that doesn't have one single enemy.