Lightest

Insight

Healthy is perceived as boring, but there's nothing boring about eating every colour of the rainbow.

Idea

Using the energetic movement of the kitchen, show how exciting healthy food can be.

Execution

An energetic film that shows all the different colours of the rainbow in the kitchen to underscore the fun of healthy food.

Notes

Love the art direction here. Each section has a very distinct change in colour. It becomes very clear in the conclusion all the colours they cover.