Life Paint

Insight

At night cyclists are hard to see, making the roads super dangerous not only for the cyclists, but for cars as well.

Idea

A glow-in-the-dark paint that make cyclists impossible to miss.

Execution

A glow-in-the-dark paint available in a spray can, that's invisible by day, but lights up at night in the glare of headlights.

Notes

Simple, clever and to the point. Feels like this became an invention that has gained traction as well.