Life Is Electric

Insight

Physically and emotionally, electricity touches our lives in thousands of ways. But because we can't see it, we often take it for granted.

Idea

Start a conversation about electricity's real value to people by charging a series of batteries in wild and unique ways and then making them available to buy.

Execution

A series of tradition ad placements that sell batteries that have been charged in wacky and hilarious ways.

Notes

This is quite bizarre. Defintiely makes you think about where elctricity comes from. A lesson that weird can work.