Life is a beautiful sport

Insight

Life is filled with moments where you're forced to put yourself out of your comfort zone and take scary risks, like how leaning in for a kiss can feel like leaping of a building.

Idea

Dramatise the moment that someone leans in for a kiss to show that because Lacoste is made for sport, it can support you in any of life's challenges.

Execution

A film that dramatises the moment where a man leans in for a kiss with a girl.

Notes

This gives me chills. The concept of 'taking the leap' when leaning in for a kiss is actually a bit cliche, but the way they've brought it to life in such a compelling piece of film is breathtaking. Outstanding craft. Goes to show that simple ideas can be stretched as long as they're insightful.