Film Financial Services 2022
Less Talk, More Bitcoin
Directed by David Shane
Insight
On Superbowl Sunday advertising is big, loud and expensive, but despite all the coverage It’s actually a really hard place to stand out as a brand.
Idea
Buck the trend of superbowl advertising and stand out by stripping it all back and simply showing a QR code.
Execution
A QR code, linking to a Coinbase offer, that bounces around the screen like the DVD screensaver.
Notes
Simplicity is the best word to describe this. It’s a good lesson in zigging when others zag.