Last Performance

Insight

Skeptism of advertising is at an all-high, which means that in order to entertain people you need to create work that has a different shape.

Idea

Partner with a popular whodunnit drama, using the death of each character as moment to promote life insurance.

Execution

Over the course of the season of Brokenwood Mysteries, have each killed character come to life post-credits to talk about how they should've gotten life insurance.

Notes

Love how tactical and smart this idea is. They clearly had to work closely with the production of the show and pulled it off seamlessly.