Activation Fashion 2010
Kaleidoscopic Fashion Spectacular
Insight
Fashion shows have been virtually the same for years, showing off the new line of clothes, but leaving a lot to be desired.
Idea
Turn the entire Standard Hotel into a fashion show.
Execution
A reinvented fashion show using all the windows of The Standards 18 floors to showcase the brand’s upcoming autumn fashion line, while providing a 20-minute light, sound and dance spectacle for the thousands of spectators on the streets below.
Notes
Wow. This is a stunning spectacle. I can't even begin to imagine how you choreograph something at such scale.
