Just A Kid

Insight

We tend to focus on the imperfections of star athletes overlooking what they had to overcome to acheive success.

Idea

Draw a parallel between the poetic story of a rose that grew from concrete with the story of Derrick Rose - A star basketballer who overcame poverty to become a star NBA player. Showing that Powerade helps you power through adversity.

Execution

A film that follows a young Derrick Rose riding his bicycle through the dangerous streets of South Chicago underscaored with narration by Tupac talking about passion and perseverance.

Notes

Nice choice of a cinematic approach to the visuals. Only a simple visual story is needed here as the narration by Tupac is so powerful. I like the simple transition from boy to man.