JFK Moonshot

JFK Presidential Library and Museum · Digitas, Boston

Insight

The moon landing was such a landmark breakthrough that it has the power to inspire future generations, but It’s hard for kids to connect with the records we currently have of the event.

Idea

Help a new generation understand the unprecedented feat of the moon landing by recreating it using modern technology.

Execution

An AR experience that showcases the Moon Landing.

Notes

Incrediblly well executed use of AR.