Film
Technology
2010
Ivan Cobenk
Directed by Ringan Ledwidge
Insight
We all have our own passions, but for many of us those passions can border on obsession.
Idea
Logitech is useful for all kinds of people, even the most extreme.
Execution
A film about a man who is hilariously obsessed with Kevin Bacon, showing that the Logitech Keyboard is there for him every step of the way.
Notes
The strength of this execution is how weird and hilarious they make this guy out to be. All of us see ourselves in this guy which means they have a license to make him completely wacky and over the top. The harder the go, the funnier it is and the more we almost pity him. If they went the other way and made it too heartfelt the whole thing falls over. Really nicely done.