Film FMCG 2008
It's Mine
Directed by Nicolai Fuglsig
Insight
It is human to fight over what we want.
Idea
Use beloved characters to dramatise Coke’s appeal.
Execution
A film that shows ballons at the Macy's thanksgiving parade fighting over a coke.
Notes
Cute and fun play on the thanksgiving parade. Think this would be more impactful for an American audience, but like the twist at the end where Charlie Brown finally wins something.