It's a Tide Ad

Insight

In advertising the people featured always have strikingly clean clothes, which is interesting through the lens of Tide, who's entire product is around clean clothes,.

Idea

Turn every Superbowl ad into a Tide ad, by claiming that whenever an ad features clean clothes, It’s advertising Tide.

Execution

A series of parodies of other superbowl ads to prove that their clothes are clean and ultimately Tide.

Notes

They turned their backs on every other Super Bowl and made fun of the cliche ads we're expecting to see during the game. Unforgettable idea.