It's a Thursday Night Tide Ad

Insight

On football broadcasts the people featured always have strikingly clean clothes, which is interesting through the lens of Tide, who's entire product is around clean clothes.

Idea

Claim that whenever people see clean clothes, It’s a a tide ad.

Execution

Disguise a bunch of ads as if they're part of the game broadcast and then reveal they're actually ads for Tide.

Notes

Great use of brand sponsorship, creating ads that look they're part of the game. A much smarter and funnier version of the UberEats Ads at the Aus Open. Bonus points for making laundry detergent relevant in sports.