Irresistibly Pointless

Insight

We're so often convinced to buy things for our house through aspiration, but at the end of the day, the life of our furniture is quite banal.

Idea

Use reverse psychology to get people to watch an Ikea product ad, by making them deliberately boring.

Execution

A series of films that are asking to be skipped, featuring boring pointless everyday moments filled with Ikea products.

Notes

This is so fun and clever. A breakthrough in the world of skippable ads.