Stunt
FMCG
2015
Intimate Words
Insight
In rural Mexico the leading cause of death in indigenous communities is cervical cancer as women are unable to accurately explain their symptoms as cultural taboos have caused a gap in feminine reproductive literacy.
Idea
Educate local woman on their own bodies by teaching them words that best desribe their body parts to help support early detection of the disease.
Execution
An educational program that narrows the gap of information about the female body.
Notes
Beatiful idea to solve a serious issue. More great work by Always.