Digital Automotive 2015
Interception
Insight
On Superbowl Sunday advertising is big, loud and expensive, but despite all the coverage It’s actually a really hard place to stand out as a brand.
Idea
Take the spotlight away from our competitors by running a competition that promises a free car to the lucky person that tweets to Volvo during another brands ad spot.
Execution
A social competition that gets people to tag a freind and Volvo whenever another card ad plays for the chance to win a Volvo.
Notes
Another clever Superbowl hijack idea. Like how they tapped into Swedish culture in how they describe why it works for the brand.