Inspired

Insight

Behind every great photograph is a photographer who dared to follow their imagination, often despite the circumstances.

Idea

Tell the stories behind a series of photographs to show that the Canon Rebel T4i will capture the image in your imagination.

Execution

A film that shows different photographers chasing their perfect photo, revealing the photos at the end.

Notes

A nice take on the classic camera ad. Has a lot of more humour than you'd exepect. Still not sure how they did this to be honest, the photos at the end are great.