Film E-Commerce 2016
Innovating Saving
Directed by Gary Freedman
Insight
Saving money doesn't just happen by itself, It’s takes time and energy and a lot of thinking.
Idea
Prove that Jet .com is innovative at how they save money by creating a Superbowl ad that runs alongside all the other ads without the expensive media spend.
Execution
A series of hilarious online ads that talk about Super Bowls, cleverly tagged to compete with the other Superbowl ads without the need to run it during the game.
Notes
Good fun hacky style Superbowl ad. These seem to always stick out well.