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Film Automotive 2010

Inheritance

Directed by Augusto Gimenez Zapiola

Insight

While we all have our dream cars, we can only buy what we afford.

Idea

Show a man's car changing dramatically as his financial situation shifts.

Execution

A film where a man's car constantly swaps through a range of varyingly priced cars as his financial situation changes.

Notes

Love how the car change underscores the converseation as a punchline at the end of every sentence. Makes me smile.

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