Immunity Charm

Insight

Afghanistan has extremely low vaccination rates and a big part of this is due to the fact that once people lose their immunisation they effectively give up.

Idea

Turn lucky charm bracelets into immunisation bracelets by creating a simple beaded bracelet that informs doctors what vaccinations a child has had.

Execution

Release a bracelet that uses different coloured beads to inform doctors what vaccination a child has.

Notes

Love that they identified a cultural insight and twisted it for a great cause. Super cheap and doable, but super powerful.