I Will Always Be Me

Insight

Virtually everyone diagnosed with MND will lose their voice.

Idea

Create a way for those in the early stages of the disease to digitally bank their voice, so they can always talk to their loved ones.

Execution

A book that includes all the phrases required to bank your voice and have early MND sufferers read the book to their family.

Notes

Incredible powerful and useful. By creating the book about family designed to record every syllables, it ties the idea to family and dials up the emotion.