I Love Doing Dishes!

Insight

No matter which way you look at it, it sucks doing dishes by hand.

Idea

An ironic musical that celebrates peoples' hatred for doing dishes to show how much better life is if you use your dishwasher.

Execution

A film that features different people doing the dishes by hand while singing along to a sarcastic song about how much they love (but really hate) doing the dishes.

Notes

I feel like some single minded marketers would say this does a category job, but they'd be missing out on an iconic ad. This is briliant and hilarous and incredibly well made. Every beat is funny and thoughtful.