Film
Automotive
2025
Hyundai
Directed by Moon Byong-gon
Insight
Skeptism of advertising is at an all-high, which means that in order to entertain people you need to create work that has a different shape.
Idea
The first movie filmed entirely using 7 car cameras.
Execution
A feature film titled Night Fishing, shot using the cameras of a Hyundai IONIQ. The film ran in theatres, was screened at Cannes and captivated the K-Movie market.
Notes
Completely fresh original way to approach an ad in a category that is dropping the same boring stuff year after year.