Hope Reef

Insight

Coral reefs are dying and the fish and communities that rely on them are facing catastrophe.

Idea

Grow the hope reef, a living billboard made of regrown coral that serves to help restore It’s habitat while sending a message to the world about what's possible.

Execution

Partering with WWF and the UN, use the star system of growing reefs to rebuild a dead reef in Indonesia that can be seen from space and use a documentary about the new reef to fund further projects.

Notes

This is mind blowingly awesome. It has such a nice balance of sending an important message that is tightly aligned with the brand, but also geniunely does good for the environment. Glue Society a great partner for this.