Homemade is Best

Insight

While it’s hard to get people excited about fridges and fans, if you talk about all the tasty things you can make with them, like cookies and cakes, you have people’s attention.

Idea

A baking book, with kitchen appliances in it.

Execution

A cook book that focuses on the ingredients to slip in the hard sell of appliances.

Notes

Love the art direction. Sometimes great craft can take you a long way in this world.