Hidden Sound Campaign

Zoo Records · Leo Burnett, Hong Kong

Insight

Music taste in Hong Kong is very one-dimensional and 7 million people shouldn't be locked into one type of music.

Idea

Expose Hong Kong to all the different types of alternative music on offer through the use of guerilla posters.

Execution

A series of QR coded animals stuck up across Hong Kong that link to the different types of bands out there.

Notes

I had no idea QR codes were a thing all the way back in 2010. If nothing else, this campaign is very ahead of It’s time, especially with how creatively they laid out the QR codes.