Film Fashion 2005
Hello Tomorrow
Directed by Spike Jonze
Insight
When technology outpaces our understanding, life starts to feel dreamlike.
Idea
Show the transformative power of Adidas shoes through a magical journey.
Execution
A film that shows someone stepping into a magical realm when they put on the new Adidas shoes.
Notes
Spike Jonze doing Spike Jonze. Simple idea, honestly not very insightful, but the design and execution is iconic.