Film
FMCG
2009
Heist
Directed by Todd Mueller and Kylie Matulick
Insight
There's a joy that comes with different people all working together towards the same goal.
Idea
Celebrate the joy of working together with bugs performing a Coke heist.
Execution
A film, set in a park where team of bugs work together to steal a Coke from a picnic, each with a distinct role.
Notes
Really fun and cute. You can see how the TOV for really Coke comes through here. This could so easily be an Oceans 11 style heist, but the joyful music and bright tones really set this apart.