Integrated FMCG 2023
Heinz Ketchup and Seemingly Ranch
Insight
Taylor Swift posted a photo on Twitter of her eating fried chicken with ketchup and seemingly ranch and the internet went crazy for it.
Idea
Relaunch Heinz Kranch as Ketchup & Seemingly Ranch in response to the viral tweet.
Execution
A lightning fast launch campaign for the new product Heinz Ketchup and Seemingly Ranch.
Notes
If there is anything to be learned from this, It’s that the only to jump onto a pop culture trend is to be lightning quick. The train leaves the station very quickly.