Heinz Ketchup and Seemingly Ranch

Insight

Taylor Swift posted a photo on Twitter of her eating fried chicken with ketchup and seemingly ranch and the internet went crazy for it.

Idea

Relaunch Heinz Kranch as Ketchup & Seemingly Ranch in response to the viral tweet.

Execution

A lightning fast launch campaign for the new product Heinz Ketchup and Seemingly Ranch.

Notes

If there is anything to be learned from this, It’s that the only to jump onto a pop culture trend is to be lightning quick. The train leaves the station very quickly.