Print
FMCG
2024
Heinz Fraud Ketchup
Photographed by Ale Burset
Insight
Restaurants around the world refill Heinz bottles with cheaper/inferior ketchup.
Idea
Bring attention to people putting inferior ketchup in Heinz bottles to celebrate the motto it has to be Heinz.
Execution
A series of print ads that show people secretly putting inferior ketchup in Heinz bottles.
Notes
Love this style. The simplicity. The way the type is laid out to support the idea.