Heaven and Hell

Insight

While travelling, you go on a comfortable ride in the main cabin of the airplane while your bag's journey underneath is the complete opposite.

Idea

Your bag goes through hell when It’s checked in on to a flight.

Execution

A print ad, in the style of roman sculpture that shows the two contrasting journeys of a traveller and their suitcase.

Notes

Wonderful print. There aren't enough of these. Beautiful idea that's been brought to life in such an unexpected way. We often err on the side of less is more, but this is so rich in storytelling.