Film FMCG 2006
Happiness Factory
Directed by Todd Mueller and Kylie Matulick
Insight
When we're guided by our imagination, the everyday inner-workings of the world can become magical.
Idea
Imagine the world inside a Coke vending machine.
Execution
A film that reveals a bustling world of strange creatures working together to deliver happiness in a bottle.
Notes
The start of an Emmy-winning campaign that would explore its own world for five more years.