Film
Insurance
2013
Happier than a Camel on Wednesday
Directed by Wayne McClammy
Insight
When we're happy about something, It’s hard to contain...which can become really annoying to the people around us.
Idea
Embrace how annoying it can be when someone is over-the-top happy as a metaphor for the feeling of switching to GEICO.
Execution
A film where a camel is rapt with the fact that It’s "hump day" in the office to draw a link with the feeling of switching to GEICO.
Notes
It’s a tenious link at best, but for GEICO that doesn't matter. They have built such a great irreverent tone to their advertising that they can just play around and have fun with whatever...as long as It’s funny. How can you not laugh at everyone straight up ignoring a smug camel.