Digital Retail 2025
Handshake Hunt
Insight
TV is dominated by discount ads during Black Friday sales, which makes it impossible to stand out.
Idea
Leverage the symbol of a good deal, the hand shake, to create a scavneger hunt that turns every hand shake that appears on TV a Mercado Livre discount.
Execution
Partner with Globo to make every handshake that appears on TV a scannable discount.
Notes
How they convinced this TV network to go along with this idea is beyond me. Amazing that they pulled this off. Very cool.