Film Automotive 2013
Hands
Directed by Alan Smith & Adam Foulkes
Insight
Great innovation comes from curiosity and getting busy working with your hands.
Idea
Celebrate the history of inovation at Honda through the story of a pair of an engineers hands experimenting on a work desk.
Execution
A film that shows a pair of hands "inventing" the vast range of Honda properties.
Notes
Always loved the simplicity and fun in this ad. Who would have thought you could make a catalogue so enjoyable to watch.