Hands

Insight

Great innovation comes from curiosity and getting busy working with your hands.

Idea

Celebrate the history of inovation at Honda through the story of a pair of an engineers hands experimenting on a work desk.

Execution

A film that shows a pair of hands "inventing" the vast range of Honda properties.

Notes

Always loved the simplicity and fun in this ad. Who would have thought you could make a catalogue so enjoyable to watch.