Film Beer 2023
H150 Anniversary
Directed by Steven Kuijs
Insight
After 150 years Heineken is still the most mispelled beer brand in the world.
Idea
Embrace the fact that noone knows how to spell Heineken by offically changing the name to all the mispelled mistakes.
Execution
Change the name on all branding to the various mispelled names.
Notes
Fun to embrace this quirk of the brand.