Grr

Insight

With new developments in technology, petrol engines have become noisy, polluting relics.

Idea

Using mother nature as our mascot, show that hating something can be a wonderful thing, when It’s in the context of technology that's holding us back.

Execution

An animated music video that follows a petrol engine floating through a valley as it gets attacked by cute animals that are avdocating for change.

Notes

It’s not often you come across an ad like this that promotes deisel engines. It’s interesting and different and I love the tension they play on with hate.