Digital Fast Food 2016

Google Home Of The Whopper

Insight

We generally do what we can to avoid advertising, but when it breaks conventions, we'll give it a go.

Idea

A command inside a Burger King TV ad that commands Google Home to talk about the Whopper.

Execution

A TV/online ad where a Burger King spokesperson says a Whopper related Google Home command.

Notes

Fun, hacky, internet idea that created a bit of a storm. The genius here is how they allowed people to mess with it which added to the joke and continually updated their content to one-up google.

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