Digital Fast Food 2017
Google Home Of The Whopper
Insight
We generally do what we can to avoid advertising, but when it breaks conventions, we'll give it a go.
Idea
A command inside a Burger King TV ad that commands Google Home to talk about the Whopper.
Execution
A TV/online ad where a Burger King spokesperson says a Whopper related Google Home command.
Notes
Fun, hacky, internet idea that created a bit of a storm. The genius here is how they allowed people to mess with it which added to the joke and continually updated their content to one-up google.