Good Proper Food

Insight

When times are tough we turn to food for comfort, and when it comes to comfort food, you only get out what you put in.

Idea

Show that Lurpak is at there for every hard working cook.

Execution

A film presented like a fantasy epic that positions cooks like blacksmiths, toiling away to create the most comforting foods.

Notes

Another fantasy epic from Lurpak, but with a more specific angle. Love the this take on cooking, slightly more heavy handed than 'The Cook' with regards to It’s parody of film, but still let's the food shine.