Gonna Need More Tide

Insight

It's hard to imagine how much more Tide you'll need until something messy happens.

Idea

Turn messy viral videos into ads for Tide.

Execution

Insert Kumail Nanjiani into a series of viral UGC clips, pointing out how each one ultimately led to needing more Tide.

Notes

I can't beleive how seamless this is. Great use of tech to create a really fun idea that continues on the story of Tide.