GoDaddy

Insight

Noone is better at pretending they're good at something than Hollywood actors.

Idea

Prove that you can build a business without knowing what you're doing through GoDaddy, by getting Walton Goggins to launch a business of his own.

Execution

Walton Goggins Goggle Glasses, a real business started by Walton Goggins through GoDaddy's AI platform launched with a Superbowl ad.

Notes

Love Goggins. Great choice of celebrity and hilarious concept.