Get A Mac

Insight

There's so much technical lingo involved in the marketing of computers that people are completely confused by how to tell the difference between products on the market.

Idea

Explain the difference between Macs and PCs like you would to children.

Execution

A series of hilarious films starring Justin Long and John Hodgman as personifications of Mac and PC, highlighting Mac’s simplicity.

Notes

All time ad. The white backdrop and the perfect casting make these iconic. Doesn't need bells and whistles, just a really solid idea with really great writing.