Gene Project

Insight

We don't really have control over what we like and don't like, but with advancements in DNA testing kits at least we have something to blame.

Idea

Give people a geniune reason to love or hate Marmite by creating a test for it.

Execution

A DNA test that allows people to discover their own genetic preferences.

Notes

Interesting take on the Marmite debate. Found a technology that was emerging in mail order gene testing and twisted it for a fun campaign.