Gamer Loan

Insight

In order to obtain a loan, people often put up their house or car as collateral, problem is young people today have less assets.

Idea

Allow gamers to put a dollar value on the assets they own in the gaming world in order to increase their borrowing power.

Execution

A digital campaign the uses gamers' videogame asssets as real world assets.

Notes

This seems silly and fun on It’s surface, but as our lives evolve in the digital world, this is kind of the way of the future. Really interesting way to appeal to a young audience.